What Was The Name of Your Car Salesperson? …….Car Sales in Thirds….

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So with everything that is happening with the internet and automotive industry it is absolutely astonishing that alot of our sales process has not changed. Back in the day you would get them in the door and try to close. Assuming you gave them good service, they would most likely come back and buy from you.

Welcome to 2014 and the new age sales consultant. We know that statistically car buyers choose whether they would return and purchase based on how they were treated AFTER the sale. In fact almost 62% of car buyers state this.

Have you ever asked your friend after they purchased a vehicle “Where did you buy your car from?” Most people will remember that and tell you “XYZ Dealership” but if you ask that same person “What was the name of the salesperson who sold you the car?” It is amazing that if it is 60 days after the purchase less than 25% of customers remember. WOW!

If we can think of the sales process in thirds:

1/3 is getting them in the door
2/3 making the sale happen
3/3 how we touch and communicate with the customer AFTER the sale

In closing, it has never been more important to make a good impression but to continue making that impression. After all, customers tend to be buying a new vehicle and switching it out 18-24 months later. You might want to factor this in.

How do you communicate with the car buyer after the sale has been made?

I am excited for the new car sales person as the focus is for the long haul, not the quick sale!

Interview: Car Sales People and Individual Branding with Laura Madison of Bozeman Toyota

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Personal Branding in a dealership is a much debated subject. Should a sales consultant brand themselves separate from the dealership? What if the sales consultant becomes bigger than the dealership? There is a multitude of questions that rise from … [Continue reading]

VIDEO: Guest On Global News Edmonton Giving Expert Opinion on The ALS Ice Bucket Challenge Online Marketing Campaign

Your browser does not support frames. Click here to view the frameless video.. I had the pleasure of being invited on The Global Edmonton Early News Program to sit down with Nancy Carlson and provide some feedback on the ALS Ice Bucket Challenge … [Continue reading]

VIDEO: Internet Battle Plan Was A Hit For Automotive Dealers in Seattle Full Of Education!!

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Such a great time and huge honor to speak at The 16th Internet Battle Plan held for automotive dealers by Jim Ziegler in Seattle, Washington. This conference was a 3 day event and full of great speakers who spread their knowledge around the room. … [Continue reading]

SPEAKING: Canadian Jewellers Expo Conference in Toronto & Edmonton

May-June issue of Canadian Jewellers Magazine Feature

Very excited to announce that I have been invited as a featured speaker by the organizers of the Canadian Jewellers Expo Conference in both Edmonton and Toronto. I am going to explore the possibilities that jewellers can benefit from when it comes to … [Continue reading]

Instagram For Automotive Dealers?! Yes, That Is Right. If Your Dealership Is Not On Instagram, Get On It!!!!!

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So, with over 200 MILLION monthly active users, how can your auto dealership afford not to be on Instagram? Remember when we were all in grade school how are teachers use to get us to read and write these LLLOOOOOONNNNNNGGGGGGG paragraphs and then … [Continue reading]

GUEST SPEAKER: Internet Battle Plan August 5-7 Seattle, Washington

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I am delighted to be a guest at Jim Ziegler's Internet Battle Plan conference in Seattle Washington August 5-7. This conference will be amazing as it will touch on marketing, social media, video seo, lead response, website seo and the value of good … [Continue reading]

VIDEO: Guest On Auto Dealer Live with JD Rucker and The Ryan Sisters Talking About Social Media, Individual Branding and Marketing

Education and knowledge dropped for automotive dealers! This online video segment by auto dealer live really hit the nail on the head! Guests JD Rucker, Amanda Ryan, Erin Ryan and myself along with David Villa chatted about social media, marketing … [Continue reading]

GUEST SPEAKER: Jim Ziegler Invited Me To Be A Guest Speaker at His Auto Sales Super Conference in Dallas, Texas May, 2014

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Wow! I was super excited to be invited as a guest speaker at Jim Ziegler's super sales conference in Dallas, Texas in May,2014. This conference was jam packed with awesome speakers and had a huge focus around CRM (Customer Retention Management) for … [Continue reading]

Featured In Automotive News Article: “Facebook Birthday Videos Court Car Buyers into Showroom”

I was featured in the May 19, 2014 Automotive News Article titled: "Facebook Videos Court Car Buyers Into Showroom"

I am definitely proud to be invited as a expert to give my opinion on a car dealership down in the United States that is sending birthday videos through Facebook to their customers. I think this is awesome and a very nice way to utilize social media … [Continue reading]