VIDEO: Guest On Global News Edmonton Giving Expert Opinion on The ALS Ice Bucket Challenge Online Marketing Campaign

I had the pleasure of being invited on The Global Edmonton Early News Program to sit down with Nancy Carlson and provide some feedback on the ALS Ice Bucket Challenge or better known as #ALSIceBucketChallenge if you are Twitter obsessed!

I think what ALS has done with creating this type of awareness through social media is brilliant. I know there is much debate if people should just quit the fun and games and cut a cheque. Creating this type of buzz has increased exposure and made a huge imprint in people’s minds about what exactly ALS is and how it affects Canadians and people around the world. Sometimes simply cutting a cheque is just that, but the emotion, anxiety and empathy that the Ice Bucket Challenge has created goes wayyyyyyy beyond a dollar value.

In the same three week period down in the United States, ALS had only raised a few million and this year they are already at the sixteen million dollar mark which is a eight hundred percent increase. Global Early News Edmonton anchor asked me “Should other charities or non for profits be paying attention to this?” My answer is, absolutely! If you have no marketing or advertising budget you will have to be very creative and lean on your social networks to help spread the word!

Here are some nuggets to take away from the Ice Bucket Challenge next time you are trying to spread awareness:

  • Create a fun and easy activity
  • Keep the messaging loud, clear and simple
  • Decide which social media channels would be ideal to use
  • Set a clear goal and expectation
  • Ask your social networks to help you spread the word
  • Create micro content that is shareable
  • Have FUN!
  • I want to end off this post by asking you one question:

    What do YOU think of the ALS Ice Bucket Challenge?

    Ta-ta for now :)

    VIDEO: Internet Battle Plan Was A Hit For Automotive Dealers in Seattle Full Of Education!!

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    Such a great time and huge honor to speak at The 16th Internet Battle Plan held for automotive dealers by Jim Ziegler in Seattle, Washington. This conference was a 3 day event and full of great speakers who spread their knowledge around the room. … [Continue reading]

    SPEAKING: Canadian Jewellers Expo Conference in Toronto & Edmonton

    May-June issue of Canadian Jewellers Magazine Feature

    Very excited to announce that I have been invited as a featured speaker by the organizers of the Canadian Jewellers Expo Conference in both Edmonton and Toronto. I am going to explore the possibilities that jewellers can benefit from when it comes to … [Continue reading]

    Instagram For Automotive Dealers?! Yes, That Is Right. If Your Dealership Is Not On Instagram, Get On It!!!!!


    So, with over 200 MILLION monthly active users, how can your auto dealership afford not to be on Instagram? Remember when we were all in grade school how are teachers use to get us to read and write these LLLOOOOOONNNNNNGGGGGGG paragraphs and then … [Continue reading]

    GUEST SPEAKER: Internet Battle Plan August 5-7 Seattle, Washington

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    I am delighted to be a guest at Jim Ziegler's Internet Battle Plan conference in Seattle Washington August 5-7. This conference will be amazing as it will touch on marketing, social media, video seo, lead response, website seo and the value of good … [Continue reading]

    VIDEO: Guest On Auto Dealer Live with JD Rucker and The Ryan Sisters Talking About Social Media, Individual Branding and Marketing

    Education and knowledge dropped for automotive dealers! This online video segment by auto dealer live really hit the nail on the head! Guests JD Rucker, Amanda Ryan, Erin Ryan and myself along with David Villa chatted about social media, marketing … [Continue reading]

    GUEST SPEAKER: Jim Ziegler Invited Me To Be A Guest Speaker at His Auto Sales Super Conference in Dallas, Texas May, 2014


    Wow! I was super excited to be invited as a guest speaker at Jim Ziegler's super sales conference in Dallas, Texas in May,2014. This conference was jam packed with awesome speakers and had a huge focus around CRM (Customer Retention Management) for … [Continue reading]

    Featured In Automotive News Article: “Facebook Birthday Videos Court Car Buyers into Showroom”

    I was featured in the May 19, 2014 Automotive News Article titled: "Facebook Videos Court Car Buyers Into Showroom"

    I am definitely proud to be invited as a expert to give my opinion on a car dealership down in the United States that is sending birthday videos through Facebook to their customers. I think this is awesome and a very nice way to utilize social media … [Continue reading]

    “How To Make Your Dealership Female Friendly” Article in The Used Car Dealers Association Of Ontario Magazine

    I was very humbled to be featured in The Used Car Dealers Association of Ontario magazine article titled "How To Make Dealerships More Female Friendly". Please read through as this article contains some amazing and nutritional information. Click here … [Continue reading]

    GUEST Blogger Amanda Ryan: Is Your Website Design Affecting Your Bottom Line?

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    When you share your inventory pieces on social networks, where are you inviting your potential customers to visit? Is it a responsive, resourceful, and well-designed website? It better be. First impressions are 94% design-related and your website … [Continue reading]