Guest Speaker For The New Brunswick Auto Dealers Association Annual General Meeting Along With Rick Gauthier, President of Canadian Auto Dealers Association

Photo 2015-11-12, 6 25 04 PMMy second time as a guest speaker for The New Brunswick Auto Dealers Association was great. Very thankful to be invited back for a second year in a row. Jane Young who is the Executive Director put on a marvellous event with meetings and speaker sessions in the afternoon and then an amazing Gala with entertainment from a hypnotist in the evening. I love attending these events as it gives myself a broader knowledge of the auto industry in Canada, not just from a marketing stand point, but as an industry in general.

Photo 2015-11-13, 10 58 41 AMI attended a close door dealer only meeting that had Rick Gauthier, President and CEO of The Canadian Auto Dealers Association giving some information and updating the dealer body on relevant and important items pertaining to the industry. The one statistic he mentioned was absolutely mind blowing in that the auto industry is a 160 billion dollar industry here in Canada which includes dealers, auto body and after market. The dealer portion is around a 100 billion which makes up for around 20% of retail sales in Canada. This industry is alive and well and offers so much diversity, happy to see more and more high performing people enter in.

Photo 2015-11-13, 12 50 48 PMFor my topic this year, I wanted to diversify a bit and not just talk about social media, but rather mindset and digital marketing for auto dealers as a whole. I created a presentation that was thought provoking but zoned in on specific examples that auto dealers in Canada face on a day to day basis.

David Brown, General Manager of Downey Ford introduced me and also sits on the board. He gave an amazing intro speech but most notable is how he mentioned sending one of his marketing people to my digital marketing workshops who was brand new to the auto industry coming from a newspaper background and managed to double their website page views after just one session, you can watch what he say’s in this video. Thanks David!

Photo 2015-11-13, 6 42 56 PMI want to wrap this note up by saying 2015 has been a monster year for the auto industry in terms of change and education.

Photo 2015-11-11, 2 04 18 PMOn my plane ride from Edmonton to Toronto was Premier Rachel Notley who I had to take a quick selfie with, super nice lady! Just goes to show that you never know who you will bump into at any given time! I am super humbled to have the clients I do, but also super excited for our industry moving into 2016. I think for people who are involved in our industry right now or thinking of coming in, there is not better time then now now to immerse yourself in it. So much change and possibility! See you soon!

My Keynote Presentation on Digital Marketing For The Recreational Vehicle Dealers Association of Canada in Las Vegas, Nevada at Bally’s Hotel & Casino

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First off, thanks to Eleonore and Anita from the Recreational Vehicle Dealers Association of Canada for having me as their keynote speaker at this year's convention hosted at The Bally's hotel. Just like the automotive industry in general, auto … [Continue reading]

Calgary/Edmonton Auto Dealership Digital Marketing Workshop: Facebook Retargeting, Remarketing and Lookalike Audiences!

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(ADVANCED) Facebook Remarketing, Retargeting, Lookalike Audiences & Snippet Codes for Custom Website Audience Targeting We will: Learn how to install a snippet code onto your website to allow tracking of specific visitors to specific inventory … [Continue reading]

Keynote Speaker For Recreational Vehicle Dealers Association of Canada November 4 at Bally’s Hotel in Las Vegas | Digital Marketing

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Join me November 4 at 10:30am as I will be the keynote speaker for the Recreational Vehicle Dealers Association of Canada in Vegas! I will be talking about the utilization of digital marketing and how recreational vehicle dealers can maximize the … [Continue reading]

Western Canadian Auto Dealer Summit Recap and Digital Marketing Panel Break Down with Mayfield Toyota, Davis Chevrolet & Village Honda


   Nestled in the mountains, surrounded by some of Canada's most amazing landscape all centered around the Fairmont Banff Springs was The Canadian Western Dealer Summit hosted by Alberta, Saskatchewan and Manitoba automotive associations. … [Continue reading]

Digital Auto Dealer Panel Hosted By Ryan Holtz at Western Canadian Dealer Summit Monday, September 14 at The Fairmont Banff Springs! Get Registered!


   Well! Super excited to host and moderate a digital auto dealer panel showcasing success stories from the automotive marketing workshops that we have hosted over the last 18 months. We will have Glenn from Davis Chevrolet which is apart … [Continue reading]

Marketing Gap Between The Best And The Rest is Widening For Businesses…..Including Car Dealerships, Jewelry Stores and Realtors!

Amazing! In the last month I have had client acquisitions and so many great conversations with brilliant minds. We have noticed that customers and clients have educated themselves even more! The playing field for business and audience is completely … [Continue reading]

My Interview On 401 Radio’s Biz Talk With Corrine Dayman Talking About Feet, Social Media And How People And Businesses Are Communicating Via Web, All in Toronto!

So refreshing is the words I would use to describe my most recent radio interview while I was in Toronto to speak at The Canadian Jewellery Expos and Canadian Jewellery group shows. Corrine Dayman had opened up the show by telling me how she came … [Continue reading]

Sexy, Sophisticated, Innovative Are A Few Words To Describe Tesla! My First In-Person Peek In Toronto Was Great! This Car Is An Auto Marketer’s Dream!


      Well, I was in Toronto on business to speak at The Canadian Jewellery Expo and a little bit of pleasure and stopped into Yorkdale mall. This was the first time I seen the Tesla store. I had to take a step inside and check … [Continue reading]

aSK ME Episode 1: How Do I Market My Small Business Or Auto Dealership With No Money?

I get asked this question ALL the time! It is a great question, small businesses are to small to be big and to big to be small which puts you in that small tiny lonely place! The good news is that there are so many FREE ways to get the word out … [Continue reading]