Western Canadian Dealer Summit at The Wynn in Las Vegas!

Chad Zender  of Zender Ford holding up my underwear at The Wynn in Las Vegas.

Chad Zender of Zender Ford holding up my underwear at The Wynn in Las Vegas.

WOW is all I have to say about this event put on by The Alberta Motor Dealers Association, New Car Dealers Association of British Columbia and the Saskatchewan Car Dealers Association. This summit was the first time ever that three provincial car dealers associations have collaborated to put on a event like this. The speaker line up was great and even had Al Awadia from Google and reality tv star Danny Kokker from Kounts Kustoms as a keynote.

I was humbled to be apart of this event and be asked to speak. This conference was truly educational and packed with great digital marketing information for car dealers to bring back home and immediately implement inside of their dealerships. We all know that 5 or so years ago the average amount of showrooms a buyer would visit prior to purchase was in the neighbourhood of 5 and today that number is one. A speaker at the conference mentioned that the average amount of websites visited prior to purchase is roughly 18.2 which means that the buyer in the online space has tripled the amount of showrooms they visit, ONLINE showrooms that is! Statistics like this is why conferences like this one are so important and viable to the success of car dealers.

I am going to keep this blog post short. If you did not attend this year, looking forward to seeing you next year. If you would like further information on the Western Dealer Summit, click here.

CBC Radio Interview: Is a beard for a “manly man” or a hipster? Personal branding OR should I say “grooming”?

LISTEN to the segment below with CBC Radio Edmonton Producer Cassandra Leader and Radio Host mark Connolly.

Is a beard for the trendy hipster or the stereotypical manly man? (Whatever that even means anymore?) When I first got approached by CBC Radio Edmonton producer Cassandra Leader on Twitter about a show she was producing that would have the great … [Continue reading]

#HoltzMDAWorkshop on YouTube True View & Online Conversion for Alberta Auto Dealerships

Photo 2014-10-03, 12 25 51 PM

Well, another awesome session with Edmonton and Calgary automotive dealers on the subject of YouTube true view and online conversion. I wanted to write a quick blog post and share some conversation from both sessions that was happening on twitter … [Continue reading]

VIDEO: What Do You Think Of The New Iphone 6? Guest on CTV News to Give My Expert Opinion

Guest On CTV News Giving Marketing Opinion on New Iphone 6 with Carmen Leibel

What do you think of the new Iphone 6? I had the pleasure of going on CTV News to give my opinion on what I thought of the highly anticipated release. When it comes to a phone I automatically want to know how it is going to sufficiently get me … [Continue reading]

What Was The Name of Your Car Salesperson? …….Car Sales in Thirds….


So with everything that is happening with the internet and automotive industry it is absolutely astonishing that alot of our sales process has not changed. Back in the day you would get them in the door and try to close. Assuming you gave them good … [Continue reading]

Interview: Car Sales People and Individual Branding with Laura Madison of Bozeman Toyota


Personal Branding in a dealership is a much debated subject. Should a sales consultant brand themselves separate from the dealership? What if the sales consultant becomes bigger than the dealership? There is a multitude of questions that rise from … [Continue reading]

VIDEO: Guest On Global News Edmonton Giving Expert Opinion on The ALS Ice Bucket Challenge Online Marketing Campaign

Your browser does not support frames. Click here to view the frameless video.. I had the pleasure of being invited on The Global Edmonton Early News Program to sit down with Nancy Carlson and provide some feedback on the ALS Ice Bucket Challenge … [Continue reading]

VIDEO: Internet Battle Plan Was A Hit For Automotive Dealers in Seattle Full Of Education!!

Photo 2014-08-05, 1 14 25 PM

Such a great time and huge honor to speak at The 16th Internet Battle Plan held for automotive dealers by Jim Ziegler in Seattle, Washington. This conference was a 3 day event and full of great speakers who spread their knowledge around the room. … [Continue reading]

SPEAKING: Canadian Jewellers Expo Conference in Toronto & Edmonton

May-June issue of Canadian Jewellers Magazine Feature

Very excited to announce that I have been invited as a featured speaker by the organizers of the Canadian Jewellers Expo Conference in both Edmonton and Toronto. I am going to explore the possibilities that jewellers can benefit from when it comes to … [Continue reading]

Instagram For Automotive Dealers?! Yes, That Is Right. If Your Dealership Is Not On Instagram, Get On It!!!!!


So, with over 200 MILLION monthly active users, how can your auto dealership afford not to be on Instagram? Remember when we were all in grade school how are teachers use to get us to read and write these LLLOOOOOONNNNNNGGGGGGG paragraphs and then … [Continue reading]