(Video) What Time Is It? Time For The “Watch” Industry To Watch Out!

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Now, everyone knows I LOVE watches, both ladies and men’s. As a man I think of a watch as the perfect accessory to my fashion arsenal. When I travel to Toronto or Montreal and even here in Edmonton and Calgary, I love going to little boutique jewellery stores and seeing what all the watch designers have came out with.

Now, as a marketing company owner and a true marketer at heart, I am quite astonished as to how most of the luxury brands have really not adjusted to the digital marketing playing field.

Scott Galloway, marketing professor at New York University’s Stern School of Business talks about how the launch of the Apple watch could be a huge disruption in the luxury brand category in this video.

As Scott mentions, imagine if 10% of Apple’s IPhone customers bought the new watch? This would roughly equate to 30 million watches sold making Apple the number one selling brand of watches in their first year of sales. HUGE! I thought Apple was a computer company?! Keep your eyes open and “watch out!”

What do you think about the way watch brands are marketing? Is it sexy?

Tell me what you think here.

Video Advertising & Blogging Dealer Digital Marketing Workshop In Calgary Jan. 19 & Edmonton Jan.20

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Dreams4Kids

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What a great way to end off a week leading up to Christmas with some AMAZING Calgary and area auto dealers! This past Friday, I did a workshop in partnership with The Motor Dealers Association Of Alberta that was called "26 Touch Points On The Path … [Continue reading]

VIDEO: Ryan Holtz Talks “Black Friday” on Breakfast Television Edmonton with Host Ryan Jespersen.

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BLACK FRIDAY is now over and according to retailers and consumers, it was a great success here in Canada. Traditionally this is a shopping holiday that is massive to our friends south of the border in the United States. In the last two years, … [Continue reading]

Western Canadian Dealer Summit at The Wynn in Las Vegas!

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WOW is all I have to say about this event put on by The Alberta Motor Dealers Association, New Car Dealers Association of British Columbia and the Saskatchewan Car Dealers Association. This summit was the first time ever that three provincial car … [Continue reading]