CBC Radio Interview: Is a beard for a “manly man” or a hipster? Personal branding OR should I say “grooming”?

LISTEN to the segment below with CBC Radio Edmonton Producer Cassandra Leader and Radio Host mark Connolly.

LISTEN to the segment below with CBC Radio Edmonton Producer Cassandra Leader and Radio Host Mark Connolly.

Is a beard for the trendy hipster or the stereotypical manly man? (Whatever that even means anymore?)

When I first got approached by CBC Radio Edmonton producer Cassandra Leader on Twitter about a show she was producing that would have the great debate about beards, I thought, AWESOME!!!!

Now I know that debating about whether a man should have a beard or not could seem absolutely pointless and stupid to most, but when you really dive into the topic, there is much to be dissected. Personal branding and how a person grooms his or her self is super important once they hit the real world. Meetings, interviews, club nights or social activities are all a subliminal runway for sharing exactly who you are to your audience. Alot of people will say “does it really matter OR are people even paying attention?”. The answer is YES and your style, fashion and vibe are very much a huge portion of the DNA that creates the almighty personal brand.

In a recent beard rant, blogger Nicki Daniels went into great detail as to why she loves a manly man beard and the fact that a beard should smell like saw dust and not coconut oil which is really funny.

I personally like a beard, but often change it up and rock the good ol baby face from time to time.

Do you like a beard? Should it only be for a “manly man or can anyone rock the style? I would love to know!


#HoltzMDAWorkshop on YouTube True View & Online Conversion for Alberta Auto Dealerships

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Well, another awesome session with Edmonton and Calgary automotive dealers on the subject of YouTube true view and online conversion. I wanted to write a quick blog post and share some conversation from both sessions that was happening on twitter … [Continue reading]

VIDEO: What Do You Think Of The New Iphone 6? Guest on CTV News to Give My Expert Opinion

Guest On CTV News Giving Marketing Opinion on New Iphone 6 with Carmen Leibel

What do you think of the new Iphone 6? I had the pleasure of going on CTV News to give my opinion on what I thought of the highly anticipated release. When it comes to a phone I automatically want to know how it is going to sufficiently get me … [Continue reading]

What Was The Name of Your Car Salesperson? …….Car Sales in Thirds….


So with everything that is happening with the internet and automotive industry it is absolutely astonishing that alot of our sales process has not changed. Back in the day you would get them in the door and try to close. Assuming you gave them good … [Continue reading]

Interview: Car Sales People and Individual Branding with Laura Madison of Bozeman Toyota


Personal Branding in a dealership is a much debated subject. Should a sales consultant brand themselves separate from the dealership? What if the sales consultant becomes bigger than the dealership? There is a multitude of questions that rise from … [Continue reading]

VIDEO: Guest On Global News Edmonton Giving Expert Opinion on The ALS Ice Bucket Challenge Online Marketing Campaign

Your browser does not support frames. Click here to view the frameless video.. I had the pleasure of being invited on The Global Edmonton Early News Program to sit down with Nancy Carlson and provide some feedback on the ALS Ice Bucket Challenge … [Continue reading]

VIDEO: Internet Battle Plan Was A Hit For Automotive Dealers in Seattle Full Of Education!!

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Such a great time and huge honor to speak at The 16th Internet Battle Plan held for automotive dealers by Jim Ziegler in Seattle, Washington. This conference was a 3 day event and full of great speakers who spread their knowledge around the room. … [Continue reading]

SPEAKING: Canadian Jewellers Expo Conference in Toronto & Edmonton

May-June issue of Canadian Jewellers Magazine Feature

Very excited to announce that I have been invited as a featured speaker by the organizers of the Canadian Jewellers Expo Conference in both Edmonton and Toronto. I am going to explore the possibilities that jewellers can benefit from when it comes to … [Continue reading]

Instagram For Automotive Dealers?! Yes, That Is Right. If Your Dealership Is Not On Instagram, Get On It!!!!!


So, with over 200 MILLION monthly active users, how can your auto dealership afford not to be on Instagram? Remember when we were all in grade school how are teachers use to get us to read and write these LLLOOOOOONNNNNNGGGGGGG paragraphs and then … [Continue reading]

GUEST SPEAKER: Internet Battle Plan August 5-7 Seattle, Washington

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I am delighted to be a guest at Jim Ziegler's Internet Battle Plan conference in Seattle Washington August 5-7. This conference will be amazing as it will touch on marketing, social media, video seo, lead response, website seo and the value of good … [Continue reading]