Workshop Alert: “Auto Dealership Website Google Analytics” In Calgary & Edmonton

Photo 2015-02-25, 1 07 44 PM

Dealership Website Google Analytics

Do You Know How To Read Your Dealerships Website Google Analytics? Do You Even Have Access To These? With Car Buyers Visiting 18 Plus Websites Prior To Contacting You, Your Website Is Your Online Showroom And You MUST Know What Your Online Showroom Traffic Is Doing And How They Got To You.

You will learn:

How to access your google analytics
How to read and segment your report based on date, time and traffic sources
How to measure success of your pay per click ad campaigns
How to understand metrics like clicks, conversions, active sessions, bounce rate, unique visitors
How to AUDIT your website provider and third party vendors by cross referencing their reports with your GOOGLE traffic report
What questions you should be asking when selecting a website or pay per click vendor
How to break down this report in a “easy to understand” format to assist management with marketing and advertising decisions
How to use this report to make sure you are fully prepared when meeting with vendors
How to read graphs generated
How to segment your report based on mobile traffic, referral sources and even social media traffic
How to setup google analytics
We will do a LIVE audit of a active website to ensure full understanding

Prior to attending, YOU must have access to your analytics by contacting your website vendor to obtain usernames and passwords to grant you access. PLEASE NOTE every website vendor should make this available to you as you own the right to access your own analytics on the back end of your website.

By the end of this workshop, you will understand the basics of google analytics along with the relevancy and importance of interpreting this data to ultimately help you make better decisions when setting up ad campaigns and executing your digital marketing initiatives.

Register here.

Twitter Makes Deal With Google To Show Tweets In Search Results…..

IMG_3378.PNG

Search engine optimization just got a little better! With this exciting announcement of Twitter and Google coming to terms on an agreement to have tweets show up in search results, this just made online search and the power of social media a little … [Continue reading]

Suburbia Hair Salon & Spa Launches with Ryan Holtz Marketing located in Edmonton, Alberta

IMG_3208.PNG

Sexy, sophisticated and absolutely stunning would be a few of the words I would describe Suburbia Hair Salon and Spa located in St Albert, Alberta. Thyda Lim who is the owner and founder has made her vision and dream come into reality! I have known … [Continue reading]

BORED? —> “WHY” Traveling Helps You Be A Better Business Person & Marketer….Dominican Republic! Papi Chulo!

IMG_2492-0.JPG

Perspective, perspective and PERSPECTIVE! In my humble opinion, travel has opened my eyes to thoughts, feelings and perceptions that I would never be exposed to! I think that in many ways, ideas come from "out of the box" thinking. I recently … [Continue reading]

(Video) What Time Is It? Time For The “Watch” Industry To Watch Out!

IMG_1553.JPG

Now, everyone knows I LOVE watches, both ladies and men's. As a man I think of a watch as the perfect accessory to my fashion arsenal. When I travel to Toronto or Montreal and even here in Edmonton and Calgary, I love going to little boutique … [Continue reading]

Video Advertising & Blogging Dealer Digital Marketing Workshop In Calgary Jan. 19 & Edmonton Jan.20

Photo 2015-01-05, 1 45 13 PM

Welcome To 2015! Video Advertising & Blogging For Dealers IS A Must! *Internet video traffic will be 69% of ALL global consumer internet traffic by 2017* Quick Facts: Over half of 25-54 year olds share video online A minute of video is … [Continue reading]

Hey Auto Dealer, Sell Me A Car Through Text Message!

IMG_1436.PNG

With so much training being offered for phone and sales, there is a huge under tone when it comes to how car buyers want to communicate. EVERYONE has said the phrase "Just Send Me A Text". In a small poll I took with some of my auto dealership … [Continue reading]

Dreams4Kids

Dreams4Kids

Help A Child Pursue Their Dreams! I started this small concept a few years ago when I was in a position to give back and help out. #Dreams4Kids is a name I chose as it really illustrates the concept. I myself come from a very humble beginning and … [Continue reading]