Edmonton Journal | Personal Branding The Key To Business Success, Say Edmonton-Area Entrepeneurs

Screenshot 2014-12-19 08.45.33Marketing and business has truly changed and evolved over the last few years in a BIG way! I remember the days when I worked for someone and the company preached nobody is bigger than the brand. Today, that still may be true, but connecting with your customers has never been so important. I have never heard a customer or client say: “Today I had such an amazing conversation with Mr/Mrs brand.” Behind that brand is a human and psychologically we all want to talk and share thoughts with each other.

Fast forward to 2014 and we have companies and brands marketing through their employees personal brand and also reaching out for brand ambassadors. After all, if a customer said to another friend how awesome your company is, don’t you think the chances of that person wanting to do business with you automatically increases? I do!

Jodie Sinnema wrote this amazing Edmonton Journal Article featuring myself alongside Naheed from Boston Pizza, Nora from Monjeloco Jeans (Featured On CBC’s Dragons Den) and Cory from tribute lounge. In the article, she asks everyone how personal branding has helped achieve their desired success. I do not want to give much away, but go read the article! If you are in business and looking for creativity, this is a must read!

I will end off by saying marketing has never been cheaper and more cost effective. The cost of customer acqusitiion equals sweat equity and relationship building. There is no easy way. Hard work, passion, strategy and enthusiasm will get you off to a great start.

What do you think of personal branding? How has it helped your business?

If you need any kind of assistance in marketing, training, branding or execution, reach out to me and let’s chat.If not, reach out to me anyway, because I love to chat :)

Ta ta for now and remember to wear some AWESOME socks!

Holtz MDA Calgary Workshop on “26 Car Buyer Touch Points On Path To Purchase According To Google”

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What a great way to end off a week leading up to Christmas with some AMAZING Calgary and area auto dealers! This past Friday, I did a workshop in partnership with The Motor Dealers Association Of Alberta that was called "26 Touch Points On The Path … [Continue reading]

VIDEO: Ryan Holtz Talks “Black Friday” on Breakfast Television Edmonton with Host Ryan Jespersen.

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BLACK FRIDAY is now over and according to retailers and consumers, it was a great success here in Canada. Traditionally this is a shopping holiday that is massive to our friends south of the border in the United States. In the last two years, … [Continue reading]

Western Canadian Dealer Summit at The Wynn in Las Vegas!

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WOW is all I have to say about this event put on by The Alberta Motor Dealers Association, New Car Dealers Association of British Columbia and the Saskatchewan Car Dealers Association. This summit was the first time ever that three provincial car … [Continue reading]

CBC Radio Interview: Is a beard for a “manly man” or a hipster? Personal branding OR should I say “grooming”?

LISTEN to the segment below with CBC Radio Edmonton Producer Cassandra Leader and Radio Host mark Connolly.

Is a beard for the trendy hipster or the stereotypical manly man? (Whatever that even means anymore?) When I first got approached by CBC Radio Edmonton producer Cassandra Leader on Twitter about a show she was producing that would have the great … [Continue reading]

#HoltzMDAWorkshop on YouTube True View & Online Conversion for Alberta Auto Dealerships

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Well, another awesome session with Edmonton and Calgary automotive dealers on the subject of YouTube true view and online conversion. I wanted to write a quick blog post and share some conversation from both sessions that was happening on twitter … [Continue reading]

VIDEO: What Do You Think Of The New Iphone 6? Guest on CTV News to Give My Expert Opinion

Guest On CTV News Giving Marketing Opinion on New Iphone 6 with Carmen Leibel

What do you think of the new Iphone 6? I had the pleasure of going on CTV News to give my opinion on what I thought of the highly anticipated release. When it comes to a phone I automatically want to know how it is going to sufficiently get me … [Continue reading]

What Was The Name of Your Car Salesperson? …….Car Sales in Thirds….

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So with everything that is happening with the internet and automotive industry it is absolutely astonishing that alot of our sales process has not changed. Back in the day you would get them in the door and try to close. Assuming you gave them good … [Continue reading]

Interview: Car Sales People and Individual Branding with Laura Madison of Bozeman Toyota

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Personal Branding in a dealership is a much debated subject. Should a sales consultant brand themselves separate from the dealership? What if the sales consultant becomes bigger than the dealership? There is a multitude of questions that rise from … [Continue reading]

VIDEO: Guest On Global News Edmonton Giving Expert Opinion on The ALS Ice Bucket Challenge Online Marketing Campaign

Your browser does not support frames. Click here to view the frameless video.. I had the pleasure of being invited on The Global Edmonton Early News Program to sit down with Nancy Carlson and provide some feedback on the ALS Ice Bucket Challenge … [Continue reading]